In an ironic twist, although men admittedly don't like shopping, it is menswear that is outpacing womenswear growth.
A recent Euromonitor International report stated the menswear market last year increased 4.5% to $440 billion while womenswear only increased by 3.7%. This seems to be driven by many cultural shifts. With the proliferation of the internet, and ever-increasingly liberal returns policies, shopping has become more frictionless.
Is native advertising evil? and is it more than just the latest fad in an industry, ironically, dying for attention?
As controversial is it may be, I can think of dozens of other things more worthy of the label "evil." Native advertising doesn't even come close. Also, as trendy as it may seem, branded content is here to stay.
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My first encounter with a native ad was in 2009; it was the first sponsored post I ever saw. Although, for the life of me I can't remember what it was, as an aspiring marketer, I recognized it was an effective way for a consumer to discover a new brand, a company to reach its target audience, and a publisher to monetize its content.
So, you've built a blog, invested a grand amount of time (and money) in creating some of the best content in your niche -- these are, naturally, the best pieces you've ever written -- yet your analytics tools tell you yesterday your post received less than 100 unique visits.
That sucks. What am I doing wrong? What SHOULD I be doing?
At Shareaholic, we're constantly asking ourselves the question:
How can we get this content in front of the right readers?
The fact is, we don't have all the answers, but we strive to learn as much as we can, so we can help our audience be better at content distribution and marketing.
Your best customers will buy your product any way you sell it. They'll even tolerate your minor flaws and are willing to give you a pass on any major mishaps.
But how can you "sell" new customers, more specifically, the large group of people who visit your business and leave without ever buying anything?
The future of publishing is hotly debated. The advent of the Internet and mobile technology has greatly revolutionized a formerly traditional industry, giving it new form and new life. Ten years ago, few experts could have accurately predicted what the digital age would have done to publishing.
But in order to avoid publishers blindly attempting to preempt the future, it is worth critically asking: What will (and should) happen in order for publishers to be successful, long-term?
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Ever wonder why your media contacts start ignoring your emails? Perhaps they are busy? Perhaps they aren't interested in your pitch? Have you ever considered that maybe you are on their Blacklist?
A report released Tuesday by Shareaholic , a maker ...