Danny Wong is an entrepreneur, marketer and writer. He works with startups & tech businesses. Find his clips on Entrepreneur, HuffPost, The Next Web, Salesforce.com, and ReadWrite, among others.
Businesses thrive off of a smart and calculated sales force. The best sales reps spend more time strategically planning their approach and working with others rather than blindly calling prospects.
To more consistently win over accounts and regularly beat your revenue target, here are three things sales professionals should always remember.
Sales can be a long and arduous process. When a ‘sure thing’ falls through, the question then is: How can you effectively persuade prospects to say ‘yes’?
For select enterprise deals, the sales process may require months of due diligence, lead nurturing, lengthy email threads, conference calls, and careful negotiations before a contract is finally signed. While there are a number of things that are outside of your control, such as when key decision makers are available to chat, you may still save effort and time throughout critical parts of the sales process.
Ask yourself: What kind of story does your sales collateral tell?
The best sales materials excite buyers and actively encourage them to take a desired action, such as hiring your firm or purchasing your tools. Though slide decks should regularly receive a facelift — after releasing significant changes or upgrades to existing offerings, or with the introduction of new products — yours might only need a few small tweaks to become your most valuable sales asset.
When you pitch a client, it can feel as if this is your only chance to close the deal. To secure a new account after your first meeting, you will want to ensure your sales pitch is perfect for that specific client. In order to convert more paying customers, follow these three tips to become a better salesperson.