For select enterprise deals, the sales process may require months of due diligence, lead nurturing, lengthy email threads, conference calls, and careful negotiations before a contract is finally signed. While there are a number of things that are outside of your control, such as when key decision makers are available to chat, you may still save effort and time throughout critical parts of the sales process.
Ask yourself: What kind of story does your sales collateral tell?
The best sales materials excite buyers and actively encourage them to take a desired action, such as hiring your firm or purchasing your tools. Though slide decks should regularly receive a facelift — after releasing significant changes or upgrades to existing offerings, or with the introduction of new products — yours might only need a few small tweaks to become your most valuable sales asset.
When you pitch a client, it can feel as if this is your only chance to close the deal. To secure a new account after your first meeting, you will want to ensure your sales pitch is perfect for that specific client. In order to convert more paying customers, follow these three tips to become a better salesperson.