For years, marketers raved about the benefits of SEO because it enabled small businesses to compete with corporations flaunting big budgets. SEO was a perfectly affordable way to reach qualified customers.
Back in the day, many great empires were built on SEO alone....
I have never paid to attend a conference or to exhibit at a showcase.
I was a college student when I first started attending conferences. Spending $600 on textbooks at the beginning of each semester meant I was stuck eating dining hall grub for the remainder of the term.
Five years later, I’ve attended more conferences than I can remember, and haven’t spent a single cent of my own money to get in.