Danny Wong is an entrepreneur, marketer and writer. He works with startups & tech businesses. Find his clips on Entrepreneur, HuffPost, The Next Web, Salesforce.com, and ReadWrite, among others.
For years, marketers raved about the benefits of SEO because it enabled small businesses to compete with corporations flaunting big budgets. SEO was a perfectly affordable way to reach qualified customers.
Back in the day, many great empires were built on SEO alone....
I have never paid to attend a conference or to exhibit at a showcase.
I was a college student when I first started attending conferences. Spending $600 on textbooks at the beginning of each semester meant I was stuck eating dining hall grub for the remainder of the term.
Five years later, I’ve attended more conferences than I can remember, and haven’t spent a single cent of my own money to get in.
Retail businesses have miserably low conversion rates. Studies suggest ecommerce and retail sites have, on average, a 3% to 4% conversion rate.
Why are online shoppers such a fickle lot?