Danny Wong is an entrepreneur, marketer and writer. He works with startups & tech businesses. Find his clips on Entrepreneur, HuffPost, The Next Web, Salesforce.com, and ReadWrite, among others.
Last year, the Global Business Travel Association (GBTA) estimated that employers spent $1.25 trillion on business travel. Though the allure of a jet-setting lifestyle may appeal to some, the reality can be quite awful.
There are unpleasant truths many businesses must be prepared to confront before they can truly start talking about “a culture of collaboration.”
Conflict curtails productivity. In the U.S., employees spend 2.8 hours per week dealing with conflict at work, according to CPP Global’s Human Capital Report. But its negative effects do not end there.
Relations between marketing and sales are sometimes strained. Brand partnerships sometimes deteriorate after a heated argument. Vendor arrangements can fall apart, too, at the slightest offense. And despite good intentions, some messages can be misinterpreted as insult.
To make their lives easier, creative agencies should frontload their customer service efforts. By handholding clients through the onboarding process, agencies familiarize their customers with how they operate, what to expect, best practices for communication, and more.
Professionals everywhere struggle with efficient time management. Prone to procrastination, they wait until the last hour to get things done. I, similarly, find myself working late hours not because I’m overburdened with work but because I fail to keep my priorities in check.
“Unlimited” paid time off (PTO) is increasingly popular among smaller businesses and startups, but is also now used by big corporations looking to gain an edge in recruiting. The message: take as much time off as needed to relax and recharge, no questions asked.
Clients sometimes sabotage their own success. When they reject thoughtfully crafted deliverables or hesitate to pursue bigger projects, they impact an agency’s billings and may unintentionally hinder their own progress, victims of their own indecision.
For accomplished professionals, the allure of working at a startup is powerful. This is especially true for individuals who have spent decades building their careers at large corporations.
In February 2012, Rand Fishkin and Dharmesh Shah came together for what some believed to be an unlikely partnership.
As your company grows, customers will demand more and more from your products and services. While most entrepreneurs generally will do nearly anything to please and retain customers, and while smart businesses are always keeping ears to the ground for new customer insights, wise managers know that they will have to make tough choices about actually taking action on this feedback. Communicating these choices to customers can be uncomfortable, but can also be an opportunity to make customers feel satisfied, validated and more loyal than ever to your brand.
Data-driven content tends to outperform traditional marketing. Here are five noteworthy examples to inspire your next campaign.
Most CEOs or managing directors intent on increasing revenue think “MORE.” More clients. More projects. Unfortunately, more is not always better.
Stuff happens. For marketers, that stuff often derails them from focusing on the most fun and most impactful parts of their jobs.
As a business grows, it is important that departments within the organization actively work together to help achieve mutual long-term goals. But…how?