In tech companies, designers and engineers are among the most valued employees. After all, they create the products that your customers will ultimately purchase. But oftentimes they work in a bubble. They have mastered the skills to design but are removed from users who can provide feedback about ways to improve and upgrade the product experience.
When Blank Label first started thinking about raising money in 2013, the company had traction — probably enough to successfully raise money — but we didn’t know how to do it. These are the steps we wish we knew then, and what we have learned as we raised our first $1 million and continue to grow.