It’s a free-for-all out there.
These days, competition for audience attention is intense — and in some cases, cutthroat.
Some of the world’s most respected brands have decided, instead of noisily shouting their marketing message at the top of their lungs, to pursue more subtle campaigns that drawn in consumers.
We spend a ton of time using social media. But what is our behavior post-click, when we actually interact with a link one of our friends shared socially?
Before we ring in the new year, we wanted to reflect on key trends in content marketing in 2013. Here are 25 of the best and the worst trends in content.
Facebook is the social network to end all social networks. At least, we have a bit of evidence to support that claim.
For brands, publishing has historically been reserved for journalists.
Nowadays, brand publishers are as prolific as social media strategists, PPC experts and advertising gurus. But there are still plenty of naysayers, skeptical about blogging’s potential and unclear about how producing content will impact their overall business goals.
If you have any upcoming holiday or travel plans, be sure to pick up (or download) one of these reads before you go. In no time, you’ll find yourself thinking like a world-class marketing expert.
Readers are drowning in content. At the same time, bloggers are caught up in a never-ending rat race to author articles cheaper and faster.
The most compelling value proposition of SEO is access to free traffic. The beauty of an organic visit is also the credibility offered by search engines when one of your links is ranked towards the top of the first page for any given query.
Think about it from a searcher’s perspective....
Wouldn’t it be neat for a thought leader (or ten) to share something you wrote? Here are 4 clever tips to develop strong rapport and get them to share.
As you prepare for the new year (and finalize marketing strategy), here are 12 predictions from smart and successful marketers about content marketing in 2014.
Ever wonder how you could drive more pageviews to your content? Are you strapped for cash and want to inbound more organic traffic?
For content creators, SEO and Social Media are excellent traffic sources, but these are only two ways to gain traffic. From blog syndication to social bookmarking to manual reposting, there are plenty of tactics you can use to promote your existing content for free across the web.
Here are simple ways YOU can distribute and syndicate your blog posts to get the eyeballs your content deserves.
Speaking in front of a crowd makes even the best of us shake at the knees.
For many businesses though, webinars consistently prove to be an effective marketing and customer relationship tool.
But how can firms make the most of their live performances before, during and after their audience checks in?
As much as we complain about clickbait, we absolutely cannot resist some of the more eye-catching post titles and descriptions such as “This Woman Filmed A Fake Audition To Highlight A Very Real Problem In Hollywood” and “Churches, Organized Crime, And The NFL Are Pretty Similar When It Comes To One Thing.” I mean, what harm does it really do to simply click the link?