Danny Wong is the co-founder of Blank Label (@blanklabel), a luxury menswear company. He also does marketing at Shareaholic (@shareaholic), and is an infrequent writer.
As a writer who, on a daily basis, competes with premium and traditional news outlets for readers’ time (oh, and Buzzfeed too), I’m keen to learn how I can get you to read and share my story.
As you prepare for the new year (and finalize marketing strategy), here are 12 predictions from smart and successful marketers about content marketing in 2014.
Before we ring in the new year, we wanted to reflect on key trends in content marketing in 2013. Here are 25 of the best and the worst trends in content.
In order for a content team to be successful, managers need to learn how to effectively work with writers. Here are 8 tips for managing those relationships.
So, you've built a blog, invested a grand amount of time (and money) in creating some of the best content in your niche -- these are, naturally, the best pieces you've ever written -- yet your analytics tools tell you yesterday your post received less than 100 unique visits.
That sucks. What am I doing wrong? What SHOULD I be doing?
To help you craft content readers will care about, here is a list of 11 things you absolutely need to do before you hit 'publish'.
At Shareaholic, we're constantly asking ourselves the question:
How can we get this content in front of the right readers?
The fact is, we don't have all the answers, but we strive to learn as much as we can, so we can help our audience be better at content distribution and marketing.
The world is evolving far too quickly for us to keep up with it. Formerly our main forms of entertainment were spending time with family and playing with the dog ...
Xerox has a branding problem. Known as THE maker of copiers-n-printers, Xerox uses content to shed its legacy image and be seen as a leader in business services.
Content marketing is no longer something businesses and brands can ignore or brush off with an ambivalent shoulder shrug.
Big names such as American Express, Anheuser-Busch, and PepsiCo have adopted content as part of their marketing mix...
For announcements, you don't need a press release. Here are 15 surprising reasons why we axed press releases in favor of blog posts (and why you should too).
So Your Colleague Thinks He's a Social Media Expert...
A report by content discovery platform Shareaholic, reveals Facebook and Pinterest collectively referred one-fifth of all visitors to sites across the web.
Smart people are making big, bullish bets on wearable technologies, firmly believing these next-generation devices will effectively change lives and, of course, bring in the money.
And they’re probably right.
The successful marketing mix includes a variety of strategies which are complicated and constantly changing. With the continuing improvement of technology on the web, new marketing ...