Danny Wong is an entrepreneur, marketer and writer. He works with startups & tech businesses. Find his clips on Entrepreneur, HuffPost, The Next Web, Salesforce.com, and ReadWrite, among others.
When prospective clients evaluate the value of your offerings, they consider how your tools can help them: They want to accomplish more or look better in front of their boss. They need a firm grasp of what they will gain from purchasing your products or recruiting your services to justify the cost. Qualitative benefits may intrigue buyers, but quantitative results help close the deal.
It’s a free-for-all out there.
These days, competition for audience attention is intense — and in some cases, cutthroat.
Some of the world’s most respected brands have decided, instead of noisily shouting their marketing message at the top of their lungs, to pursue more subtle campaigns that drawn in consumers.
Some suggest it is uncouth to sell to family and friends. Generally, salespeople prefer to provide their goods and services to strangers to ensure a strict separation between their personal and professional lives. However, pre-established relationships are a gold mine for salespeople, and leads are plentiful within your personal, professional, and social networks.
We spend a ton of time using social media. But what is our behavior post-click, when we actually interact with a link one of our friends shared socially?
We marketers sometimes don't always get it right.
We buy ad space on sites that look pretty. We giggle with glee when someone tweets about our product. We let out a victory cry when we are mentioned in the news. But often, marketers forget to ask the question: What will this do for our business?
An editorial strategy without distribution disappoints brands and marketers invested in the thoughtful creation and production of quality content.
Let's be frank: accounts, engineering, marketing, and sales all often have a hard time understanding one another, even if they "get along" just fine.
In an ironic twist, although men admittedly don't like shopping, it is menswear that is outpacing womenswear growth.
A recent Euromonitor International report stated the menswear market last year increased 4.5% to $440 billion while womenswear only increased by 3.7%. This seems to be driven by many cultural shifts. With the proliferation of the internet, and ever-increasingly liberal returns policies, shopping has become more frictionless.
When Blank Label first started thinking about raising money in 2013, the company had traction — probably enough to successfully raise money — but we didn’t know how to do it. These are the steps we wish we knew then, and what we have learned as we raised our first $1 million and continue to grow.
Managers accustomed to a 9-to-5 office environment often have a tough time adjusting their behavior to effectively utilize telecommuters.
No matter how you cut it, we only have 24 hours in a day—and far fewer working hours. While a great deal can be achieved during your business day, there always seems to be more things to do and less time to do them.
Here are nine scientifically-backed hacks to help you be more productive.
Starting a business is one of the most challenging, yet most fulfilling things you could ever do. In the process of starting up and growing a company you learn a wide variety of new things, including – but not limited to....
Most estimates suggest it costs five to seven times more to acquire a new customer than it does to retain an old one. Yet a majority of marketing budgets are allocated towards user acquisition over loyalty. As a store owner, increasing average customer lifetime value and order totals are among the smartest business decisions you will ever make.
Empathy establishes intimate customer-brand relationships. It understands your users’ situations, engaging them in a manner that approaches customer issues with a heartfelt and optimistic angle. To develop empathy for your customers, here are six important things to do.