Danny Wong is the co-founder of Blank Label (@blanklabel), a luxury menswear company. He also does marketing at Shareaholic (@shareaholic), and is an infrequent writer.
Being an entrepreneur is a frightening experience. You’re constantly faced with challenges that frequently put you on edge.
Here is a (relatively) short list of things that easily kept me up at night...
We spend a ton of time using social media. But what is our behavior post-click, when we actually interact with a link one of our friends shared socially?
We marketers sometimes don't always get it right.
We buy ad space on sites that look pretty. We giggle with glee when someone tweets about our product. We let out a victory cry when we are mentioned in the news. But often, marketers forget to ask the question: What will this do for our business?
The man pictured above, is one of many vendors in Istanbul's overwhelming Grand Bazaar.
It was an early summer morning, and the crowds were only starting to pour into the market. My friends and I were his among his first customers of the day....
As a writer who, on a daily basis, competes with premium and traditional news outlets for readers’ time (oh, and Buzzfeed too), I’m keen to learn how I can get you to read and share my story.
Before we ring in the new year, we wanted to reflect on key trends in content marketing in 2013. Here are 25 of the best and the worst trends in content.
Wouldn’t it be neat for a thought leader (or ten) to share something you wrote? Here are 4 clever tips to develop strong rapport and get them to share.
As you prepare for the new year (and finalize marketing strategy), here are 12 predictions from smart and successful marketers about content marketing in 2014.
In order for a content team to be successful, managers need to learn how to effectively work with writers. Here are 8 tips for managing those relationships.
So, you've built a blog, invested a grand amount of time (and money) in creating some of the best content in your niche -- these are, naturally, the best pieces you've ever written -- yet your analytics tools tell you yesterday your post received less than 100 unique visits.
That sucks. What am I doing wrong? What SHOULD I be doing?
To help you craft content readers will care about, here is a list of 11 things you absolutely need to do before you hit 'publish'.
At Shareaholic, we're constantly asking ourselves the question:
How can we get this content in front of the right readers?
The fact is, we don't have all the answers, but we strive to learn as much as we can, so we can help our audience be better at content distribution and marketing.
The world is evolving far too quickly for us to keep up with it. Formerly our main forms of entertainment were spending time with family and playing with the dog ...
Xerox has a branding problem. Known as THE maker of copiers-n-printers, Xerox uses content to shed its legacy image and be seen as a leader in business services.
Content marketing is no longer something businesses and brands can ignore or brush off with an ambivalent shoulder shrug.
Big names such as American Express, Anheuser-Busch, and PepsiCo have adopted content as part of their marketing mix...