Danny Wong is an entrepreneur, marketer and writer. He works with startups & tech businesses. Find his clips on Entrepreneur, HuffPost, The Next Web, Salesforce.com, and ReadWrite, among others.
An editorial strategy without distribution disappoints brands and marketers invested in the thoughtful creation and production of quality content.
It’s a free-for-all out there.
These days, competition for audience attention is intense — and in some cases, cutthroat.
Some of the world’s most respected brands have decided, instead of noisily shouting their marketing message at the top of their lungs, to pursue more subtle campaigns that drawn in consumers.
Some suggest it is uncouth to sell to family and friends. Generally, salespeople prefer to provide their goods and services to strangers to ensure a strict separation between their personal and professional lives. However, pre-established relationships are a gold mine for salespeople, and leads are plentiful within your personal, professional, and social networks.
No matter how you cut it, we only have 24 hours in a day—and far fewer working hours. While a great deal can be achieved during your business day, there always seems to be more things to do and less time to do them.
Here are nine scientifically-backed hacks to help you be more productive.
We spend a ton of time using social media. But what is our behavior post-click, when we actually interact with a link one of our friends shared socially?
Starting a business is one of the most challenging, yet most fulfilling things you could ever do. In the process of starting up and growing a company you learn a wide variety of new things, including – but not limited to....
We marketers sometimes don't always get it right.
We buy ad space on sites that look pretty. We giggle with glee when someone tweets about our product. We let out a victory cry when we are mentioned in the news. But often, marketers forget to ask the question: What will this do for our business?
People are inherently selfish. It’s the human condition.
As we start to realize our personal limitations, we recognize how crucial collaboration is for long-term success. This is especially important in business.
With the New Year already in motion, we turned to a few entrepreneurs and experts with the simple question: How do you encourage, enhance and streamline collaboration?
People are fickle, even more so since we’ve become an increasingly “now” society. That attitude, of course, is reinforced by mobile apps like Uber, Instacart and TaskRabbit, all of which provide on-demand services for the “now” consumer. That said, the convenience of the World Wide Web at consumers’ fingertips creates endless possibilities for businesses to engage highly valued audiences. The question is: How?
The first mistake you ever make on the job may leave you devastated.
Will the client notice? Can I cover my tracks? Am I getting fired?
The questions haunt you as you desperately look for the silver lining. In any industry, professional blunders are all too common. Among account managers, there are a few recurring themes which, when addressed, may help the next generation of reps to better serve their clients.
Clients are tough to please—and rightfully so. For any engagement to be successful, there must be proper alignment between a client’s needs and a vendor’s capabilities. Final deliverables should make a material and meaningful impact on the client’s business.
Conventional wisdom may suggest keeping any client that will happily pay you. But when we do that, we capitalize on short-term opportunity and forgo building a meaningful business with a sustainable brand. Separation is natural as capabilities and priorities shift for you and your client.
When it makes sense to part ways, you should be fully prepared to sever ties. Here are reasons why you may want to weed out bad clients, followed by a quick guide for gracefully bowing out of any engagement.
To maximize productivity, the most successful people build structure around their work. Often, they plan what to do and how to do it far in advance. This allows them to block off time once a week to manage their calendars and invest the majority of their working hours fulfilling high-impact tasks instead of wondering what they should do next and which steps they ought to take to complete a project.
Average workers know little more than their own salaries and (possibly) the amount of revenue they generate. Critical financial metrics such as cost of goods sold, overhead costs and marketing spend might be lost to them. Although they may be able to guess those figures, this type of ambiguity produces a harmful knowledge gap which impedes employees’ ability to create real change within an organization and feel fulfilled at their jobs.
As the business landscape evolves, companies will need to practice greater transparency in order to grow and thrive.
On March 15th, 2010, 16 year old vlogger Blair Fowler published a new video to her YouTube channel. Fowler described how she recently came to design her own shoes, then offered viewers a chance to win a custom-made pair. In under two weeks, the video received nearly half a million views and the video’s sponsor, Shoes of Prey, reported “a permanent 300% uplift in sales.”